FC Barcelona signs five-season global partnership with 1xBet

FC Barcelona and 1xBet have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the club for the next five seasons, through 30 June 2024. 

The agreement, which came into effect on July 1, is part of the club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field but also in terms of sports sponsorship and marketing, FC Barcelona explained in a statement on Wednesday.

As a result of this agreement, FC Barcelona and 1xBet will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.

1XBet is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A and Tottenham Hotspur, to name a few.

Josep Pont, member of the FC Barcelona board and head of its Commercial Area, stated: “We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world”.

Alex Sommers, a spokesman of 1XBet, commented: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans. We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘More than a club’ and we hope that over the next 5 years, the fans will come to realize that 1xBet is more than a bookmaker.”