SBTech signs major multi-year sportsbook extension with ComeOn

SBTech has agreed the renewal of a long-term partnership with ComeOn enabling the well-established operator to expand its brand presence into new markets and continue its rapid growth.

ComeOn, is one of SBTech’s longest standing and largest sportsbook customers with the innovative technology supplier powering the operator’s extensive brand portfolio, including snabbare.com and hajper.com in Sweden, both of which have performed strongly since the introduction of new regulation in January this year.

This agreement is the fifth contract renewal between SBTech and ComeOn since the company’s first brand was launched in 2009 and will allow the operator to deliver a best-in-class product and differentiated user experiences to players, both in established and in new territories, through SBTech’s award-winning sportsbook technology.

In addition, it will give ComeOn full control of its operations from one central location, offering comprehensive localization capabilities, a powerful bonus engine and extensive responsible gaming tools.

SBTech supplies ComeOn and its brands with a complete suite of sports betting solutions including access to its fully responsive front-end solution, live betting, live streaming, horse racing,  greyhounds, IMG tennis data and streaming, live score, live match tracker and live statistics.

ComeOn’s innovative approach has also seen it integrate SBTech’s API-driven differentiation technology enabling the operator to personalize and customize its offering. This includes a wide selection of navigation styles, bet slip and front-end layouts, mobile configurations, widgets, and designs and trading strategies benefiting ComeOn with further differentiation, low upfront costs and speed to market.

Richard Carter, CEO, SBTech, commented: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience. This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”

Lahcene Merzoug, CEO, ComeOn said: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets, we are committed to offering the best products to our players. Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep  offering our players a great sportsbook experience.”