Deal or No Deal Live app rolls out social gaming extension

Endemol Shine Gaming, part of Endemol Shine Group, announced Wednesday the latest social gaming activity for global game show phenomenon Deal or No Deal.

Gaming technology company iPro, Inc. and Endemol Shine Gaming developed and released the Deal or No Deal Live app at the end of last year alongside the U.S. relaunch of Deal or No Deal on CNBC Wednesdays at 9pm ET/PT.

Deal or No Deal Live users can now go backstage to the Green Room to play social games while they wait for the next episode to air. Players get chips for their play along episode and season scores to play social games in the DOND Green Room.

By playing in the DOND Green Room, users can win virtual money and a secondary currency which is in the form of DOND cases. These DOND cases will be used to create an advantage in the play along game as well as in prize drawings such as in the current drawing for an official DOND case signed by U.S. host Howie Mandel.

Anil Mistry, Director of Games & Gambling, Endemol Shine Group said, "This addition of Social Games to the already successful Live app gives fans and gamers a greater depth of content and a chance to enjoy a range of new games, as part of the Deal or No deal experience."

"Nothing makes me happier than to see viewers enjoying themselves playing along with the DOND show and entering the Green Room for some pre and post-show fun. The number of registered users of the DOND Live app now makes up a good portion of the viewing audience – which is a win for viewers, CNBC, Endemol and iPro," said Robert Melendres, founder and CEO of iPro.

Globally, Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally.