Which enables operators to accurately assess their overall performance

Optimove launches iGaming Pulse industry benchmark platform at ICE

"iGaming Pulse arose from the desire of companies to gain comparative insight for their business," said Pini Yakuel, Founder and CEO of Optimove.
Reading time 1:27 min
Within the framework of ICE Totally Gaming in London, the Science-First Relationship Marketing Hub has launched iGaming Pulse, an industry benchmark platform for the gaming sector.

Optimove's iGaming Pulse, announced on Wednesday, enables gaming operators to accurately assess their overall performance against industry-wide key performance indicators.

iGaming Pulse is a free-to-use benchmark platform, which is updated on a monthly basis. It enables gaming operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of data, which is made publicly available for the first time, provides operators with the ability to conduct comparative analysis and derive insight into how their performance compares with industry averages.

iGaming Pulse comprises of data collected from over 200 online casinos and sports betting companies, including industry giants and boutique operators, providing an accurate, statistically significant sample of the industry. Access to this information is vital for operators that are limited to only their own data. Optimove’s iGaming Pulse is now fully accessible, ensuring operators will have a clearer overview of how they compare to the industry.

In addition to the public platform, Optimove is enriching Optibot, its built-in marketing optimisation bot, with industry benchmarks. The representation of these benchmarks is in the form of an Optibot card. Optibot continuously compiles customer and campaign performance data, autonomously transforms it into valuable and actionable insights, and presents them as cards. The Optibot Benchmark Card provides Optimove users with exclusive insights by benchmarking their results across key performance indicators against the average for their specific products and geographies.

Pini Yakuel, Founder and CEO of Optimove comments: "At Optimove, we have the privilege of working with a very large range of companies in the gaming space. We saw that there was a lack of information available to operators that were trying to assess their performance. iGaming Pulse arose from the desire of companies to gain comparative insight for their business. By adding this cross-industry benchmark capability as a fully integrated part of Optimove, our users are now able to take direct action based on the comparative insight, and make better strategic decisions, in context of the entire industry."

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