Partypoker will sponsor PGA EuroPro Tour

The EuroPro Tour serves as a sort of proving ground for up-and-coming golfers in Europe. It’s billed as Europe’s “leading development tour” and graduates its most successful players onto the Challenge Tour, one step below Europe’s biggest and most lucrative tour, the European Tour.

“We are excited to come on board with the Euro ProTour for the forthcoming season and further strengthen our relationship with Matchroom Sport,” said Tom Waters, Partypoker managing director. “The tour hosts some of the most exciting events across Europe, and we look forward to supporting Matchroom in their quest to unearth the next generation of golfing stars.”

In addition to the branding rights, partypoker will get promotional opportunities by sponsoring select golfers on the tour. The company also receives three “hospitality packages” to the Rose & Thistle Trophy Golf event, scheduled for late May.

Tour Chairman Barry Hearn said he was “delighted” with the arrangement.

“Our developmental golf tour has become one of the leading circuits for young professionals looking to become tomorrow’s superstars of the sport,” he said. “I am really looking forward to building on an already strong relationship with partypoker and can’t wait to see the benefits it will bring to all involved in the PGA EuroPro Tour.”