BtoBet launches white label certification programme

BtoBet has launched a White Label Certification Program through its network of partners. All its current partners now have the opportunity to become BtoBet Certified Partners after passing a thorough evaluation, and thus be put in the position to provide White Labels to other companies.

Sabrina Soldà, Chief Marketing Officer of BtoBet, stated that this program is an important step forward, which makes the company’s advanced iGaming technologies accessible to a wider scenario of operators on a world-wide scale no matter the location, market, and size of operations.

“To become a BtoBet Certified Partner all our partners have to undergo a rigorous screening process that ensures that they are capable of effectively delivering the same high level of service that has become synonymous of our brand and technologies,” stated Sabrina Soldà.

BtoBet’s Chief Marketing Officer said that this Certification program keeps in hold benefits for both the Certified Partners and the White Label Operators, with the former given the possibility to adopt a new business model, permitting him to diverge its focus from a B2C to also include a B2B side to his operations and strengthening his position in the region with local partners, whilst White Label Operators will gain access to a lite version of the most advanced gaming platforms, which are perfectly suited to the requirements of small operations, with the ease of mind that they will have a local BtoBet Certified Partner setting up their organisation, and handling all their particular brand requirements.

Prior to travelling to Sandton to attend the much-awaited ICE Africa, BtoBet has also published its Industry Report “Curbing Africa’s Limitations”, focusing on the opportunities and challenges that the African market keeps in hold, and how local operators can start their business through a BtoBet Certified Partner.