BtoBet's Alessandro Fried talks of the 'success of FADJA 2018'

With last week’s Fadja Expo proving to be the main point of reference for operators in the Latin American market, BtoBet’s Chairman Alessandro Fried had positive insights on the ever-evolving and expanding market in this region.

Fried expressed his idea of how Colombia is setting an example for the whole region to follow, noting that: “Such a strong regulatory scene will in turn guarantee a very good level of protection for both the operators and the players themselves.”

BtoBet’s Chairman, with the sector’s expansion in hindsight, stated that the operators are looking for a platform that is fully compliant with the market. An element that has proven to be a major strength for the company resulting in BtoBet being considered as the leading technological partner in the region.

“At BtoBet, having onboard different operators is a huge advantage. This puts operators in a position to be immediately fully compliant. This essentially means that our platforms – in the form of Neuron Sports and Neuron Casino – have all the features required by Coljuegos fully integrated.”

Adding to the regulatory aspect, BtoBet’s CEO, Fried also highlighted that Colombia will eventually have an ideal place in respect to the other LatAm countries, having already strongly regulated the online sports betting scene.

Commenting on BtoBet’s strength in the region, he further added that: “What sets BtoBet apart from the competition, and what we had the opportunity to show through our participation in Fadja to all the interested parties that met with our experts present at the expo, is that unlike other companies we don’t offer a cut and paste solution to our customers. We offer a platform with unicity at its core.”