Philip Bowcock, CEO at William Hill

“William Hill has delivered a strong result in 2017”

“We have delivered a strong result in 2017, reflecting our focus on rejuvenating online, growing the U.S. and building an attractive omnichannel proposition”, Bowcock said.
2018-01-15
Reading time 39 seg
The British bookmaker saw higher-than-expected profits in 2017 allegedly due to an improving online business and favorable sporting results.

William Hill announced its adjusted operating profit for 2017 would rise 11 percent year-on-year, surpassing analysts’ expectations.

The company said it expected full-year adjusted operating profit for the 52 weeks to Dec. 26 to be 290 million pounds (USD 398 M)

It added its retail and online gross margins were “significantly ahead” in the 9 weeks from Nov. 20, thanks to favorable soccer and horse-racing results.

According to Thomson Reuters I/E/B/S, analysts were on average expecting a 2017 operating profit of 271.9 million pounds.

The company said trading momentum was strong in both its British and U.S. markets, although gaming growth had slowed at its retail operations

“We have delivered a strong result in 2017, reflecting our focus on rejuvenating online, growing the U.S. and building an attractive omnichannel proposition”, Chief Executive Philip Bowcock said.

The higher-than-expected profit marks a clear recovery from 2016 when the company fired its previous chief executive.

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