Under the partnership deal, Vwin will work with AC Milan to help launch customized marketing campaigns in Asia.
“We’re proud to welcome Vwin, leader in the online betting industry in the Asian territory, in AC Milan’s family of partners,” Milan chief commercial officer Lorenzo Giorgetti said.
“Vwin is our first Regional Partner in Asia,” Milan added. “This agreement represents a first and important step in the development of our commercial strategy on this key market.”
The financial terms of the deal weren’t disclosed, except for the duration, which was described only as “multi-year.”