Catena targets US expansion with new acquisition
The deal, worth $350,000, will now contribute to a brand-first strategy in the US and global markets.
The company said in a statement it will improve the usability and visibility of PokerScout, as well as contribute to the brand’s continued growth in various markets such as Pennsylvania, which recently became the fourth US state to legalize some form of online gambling.
Catena already operates a number of media assets in Pennsylvania, and PokerScout will now enhance its service offering.
Commenting on the move, Henrik Persson Ekdahl, chief executive of Catena Media, said, “This acquisition is well timed, given that Pennsylvania is set to open their market for online gaming; we hope that more states will follow in Pennsylvania's footsteps.
“We have been prepared for a long time and this is a milestone for our continued expansion in the US.”
Thunderspin unveils new brand identity focusing on emotional and immersive gaming experiences
SOFTSWISS's new Referral System helps partners attract 6,000 players in one month
Pragmatic Play rolls out Missions feature to expand gamification tools for slot operators
Las Vegas Sands' Q1 profit jumps 57% on Macau and Singapore surge
GLI gathers nearly 300 regulators for 26th Annual Regulators Roundtable
SOFTSWISS enters third year of collaboration with Rubens Barrichello
GR8 Tech partners with Cryptopay to expand crypto payment capabilities
55 Tech launches new sports betting aggregator product
Altenar to spotlight sportsbook strategy gap at SiGMA South America
BGaming to host second annual Charity Gala in Malta this May
