Start of football season boosts Playtech BGT Sports' BetTracker's popularity
Set to go live on the GooglePlay store, it has recently seen a surge in popularity with more than 30,000 bet tickets scanned and transferred to the app since the season began.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said customers had been attracted to the convenience of managing betting activity on their own device without the need for an online account.
“BetTracker has been very well-received since its launch and has really taken off in the last few weeks.
“It’s a unique app that provides players with the ability to track their bets on the move and cash out if they choose. From an operator point of view, it increases the number of bets placed in shops by appealing to both new and existing customers. It also directly increases revenues as more bet tickets are ‘cashed out’ once they are transferred to BetTracker.
“We were expecting it do well and haven’t been disappointed. We’re now confident it will be taken up be even more shop customers as we head towards the all-important World Cup next summer, with our operating partners reaping the rewards.”
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