Foreign companies account for most new Swedish online gambling accounts
Sweden’s gambling market grows in first half
Swedish regulator Lotteriinspektionen has revealed that gambling revenue during the first half of 2017 was up year-on-year.
2017-09-18
Reading time 30 seg
Swedish regulator Lotteriinspektionen has revealed that gambling revenue during the first half of 2017 was up year-on-year.
The gaming authority said overall turnover was up 3% to SEK 11B (€1.16B/$1.38B), compared to the same period last year.
According to the report, Svenska Spel continues to lead the Swedish market. However, the state-owned operator experienced a 2% year-on-year decline in turnover, despite a 12% hike in online revenue.
Offshore-licensed companies generated a combined SEK 2.65B in online gaming revenue, a figure that represents a 17% increase on the total collected by such operators in the same period last year, as more Swedish players chose offshore firms for online gambling activities.
A recent Mediavision survey shows that 61% of all new online gambling accounts in the past year have been registered to offshore-licensed firms.
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