Sirplay boss says ICE a "milestone" in the European gambling market

Why is ICE Totally Gaming an ideal opportunity to unveil your next generation solutions? What can you tell us about the products you're planning to unleash at the trade show?

ICE Totally Gaming is an ideal opportunity in general, without specifications. It's one of the most important events for the sector in the world and it proved itself a milestone in the European gambling market.

The show provides countless opportunities to interact with new clients, to keep in touch with partners but also to stay updated in this constantly evolving field. For the Company, it will be the perfect moment to unleash our new products: a Daily Fantasy Sports (DFS) platform and the Bitcoin integration, among others. We believe firmly all our new releases are necessary steps to offer always the most innovative and differentiated solutions to our clients.

How do you feel the European gambling markets will evolve in terms of player trends and technology impacts?

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We think the European gambling markets will be influenced by the same trend booming in North American market, that is Daily Fantasy Sports

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A new kind of fantasy sports games faster and easier than the traditional ones, opened to mass market thanks to its variety, immediacy and mobile-optimization. We believe the trend will move in a more and more immediate sense of gratification games, using the mobile as the preferred mean.

Which jurisdictions do you feel currently offer the most potential for gaming growth?

Nowadays, we believe there is a great potential in the Asian region. The continuous economic growth and the always-manifested interest in the gaming innovation are fundamental points that let us head toward the Asian markets with great enthusiasm. Indeed, Sirplay will probably be present in this year Macao trade show.
 
What discussions should drive the 2017 agenda? Where will the focus be?

We imagine 2017 as a year of transaction towards new innovations in the gaming, both in technologies both in the concept of the game itself.

Implementing new kind of games should be the main focus of this year, in order to find new ways to entertain players, maybe taking the example from virtual and fantasy games.
 
What is going to be your strategy this year to out-perform competitors and grow your market share?

Sirplay's strategy will be to strengthen IT department together with R&D. Our number one goal is to keep implement and design smart and innovative products that satisfy our clients' requests.