Abbiati to target U.S. customers at G2E Las Vegas 2016

Why is the G2E Las Vegas a good fit for your company?

The G2E Las Vegas is a unique opportunity for Abbiati Casino Equipment to show its sophisticated and high-end casino products to international operators.

It represents an exceptional opportunity to exhibit our wide portfolio of products characterized by the Italian design that differs from other competitors for excellent finishing and dedication to the details. One of our main goals it to show that all our high quality products are customizable and manufactured accordingly to every customer’s “philosophy”.

Furthermore Americas are also one of our latest targets, where last year we launched our new line of tables as Abbiati by Americas, which is managed by Misty Rodda, a well-known professional expert in the gaming industry. This is a successful step for our company, as this project has been reporting a growing business from the very beginning.

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The G2E is going to be a fantastic chance to meet with existing and potential clients, especially from the Americas’ markets

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What can visitors expect to see from you this year?

During the coming G2E Las Vegas show visitors will see in our stand n° 3423 a complete range of our products that comes from our new design tables, named “Pharaon”, to the chips, plaques and jetons, characterized with innovative high security features in order to prevent counterfeit and theft on casino floor.

Visitors will have the possibility to see our new “Tie” chips; new innovative chip model which features multiple injections, see-thru inserts and a combination of intricate and inventive rim and edge inserts.

Abbiati has also recently released a new line of plaques enhanced with innovative security features like diamond or crystal, customized filigree, customized hologram and their new stripes’ collections, such as Silk Ribbon (mono and multi colour), Glitter, Transparent Strass Silk, Transparent Waves, just to name few. Abbiati has recently introduced their new plaques with 6 different U.V. inks and with security U.V. feature “3 in 1”.

All our casino currency products are available with security features such as 13.56 MHz RFID, 6-color UV pigments, 3-in-1 UV security feature, Laser Tracer technology, Optical Variable Ink, high security holograms to name but a few.

Abbiati will also present the Lucky Ball side bet, one of the alternatives offered for American Roulette game. It is played on a standard table with either a single or double zero roulette wheel. There are four different coloured bets available for player to choose. Players can place bets on each individual bet or on all of them or any amount they choose.

As the exclusive distributor of Modiano playing cards, participants will also be able to appreciate the quality of this other Italian product. At our stand, there will be a complete range of 100% plastic and paper plastic coated playing cards, including new high security features in card series, for example tracking mechanisms and cards with barcodes. They have proved to be an excellent product at a very competitive price.

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Get to know more about Abbiati

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What will be the highlights of the 2016 G2E Vegas and why?

I believe that the highlights of the 2016 G2E Vegas will be the exhibition of new technologies and inventions. This international event is considered to be very important to all participant companies because they will expose the latest influential inventions.

Companies in this sector are always looking for new concepts, aspects and ideas that can improve their products and fit with the new market’s requirements.

Another important point in G2E Vegas also will be to strengthen the relationships with American existing customers, trying to understand their needs and also find the ways to cooperate with other local casino operators.

What are operators most concerned about these days?

Nowadays, the most important requirements from our customers are generally two.

The first thing is security. We dedicate a lot of efforts and time to guarantee to our customers that all our products have the highest and the most innovative security features.

The second thing is that customers research uniqueness and originality.

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Casino operators are looking for distinctive features and sophisticated design. According to their requests, we can affirm that the products they most want to customize in every detail are gaming tables and we are well known for our capacity in offering a very exclusive design

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Considering that non-gaming has, over the last years, become an effective revenue driver for casinos, what are the main challenges facing the industry?

The gaming industry has to confront with many other competitive realities.

In the last years, many resorts have been planned in order to satisfy any possible guest’s request.

They are fully organized with different facilities: from the shopping areas to the restaurants, from the SPA to the cinema. In addition, they tend to propose different activities to attract new visitors.