Mr Green releases sports betting product

From now on, mrgreen.com offers betting, odds and casino online. Kambi has provided a fully managed Sportsbook service and the integration project has been managed with the highest priority.

“By launching a Sportsbook, we are meeting our customers’ demand for betting and odds,” Per Norman, chief executive officer of Mr Green & Co AB, commented in a company statement. “Together, we have managed to build the Sportsbook in record time thanks to our new, efficient product platform. We have built a Sportsbook of the same high quality as our online casino and I’m happy that we can launch the Sportsbook ahead of the European Championship.”

“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule,” added Kristian Nylén, chief executive of Kambi Group Plc. “Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience.”