PlayScreen selects CashBet to power real-money gaming for ‘Casino Cash’ app

Through this partnership, CashBet has been named PlayScreen’s iGaming platform provider.

Available soon in the UK App Store, players have access to 17 casino games, including slots, bingo, roulette, and scratch cards within the app. The announced licensing partnership with PlayScreen comes on the heels of CashBet further expanding its licensing business with the hire of Commercial Director David da Silva.

John Byrne, CEO of PlayScreen, said: “In the past, the biggest platform challenge we faced was the ‘black box’ approach, which provided us no transparency into the marketing spend driving traffic to our mobile app. Now with CashBet, we have complete visibility as well as many more tools to make the most efficient use of our marketing spend. We are so pleased to be working with a team that really understands real-money gaming. With the CashBet platform we can now fully optimize our acquisition and retention campaigns.”

Dr. Mike Reaves, CEO and co-founder of CashBet, said: “We’re steadily increasing our market share with new flagship clients, like the PlayScreen partnership we’ve announced. At the same time, we’re also heads down developing and releasing new features for our mobile-first real-money iGaming platform, so that we can offer our partners the most comprehensive and robust solution for marketing and monetization in the mobile-first real-money market.”