Finnplay launches player personalization feature

The new gaming player personalization feature allows gaming brands and operators the ability to deploy free spins to a specific player (or group) and for specific games. It allows operators to target specific players and reduce the overall marketing bonus costs by rewarding only the players that the business wishes to target, based on a variety of criteria like device (desktop or phone), country, affiliate.

Martin Prantner, chief executive of Finnplay, said: “Our clients operate in an increasingly competitive environment where acquisition costs are increasing, along with more emphasis on yield management of the player. Marketing teams require more functionality within the platform and our player retention feature is designed to help operators achieve their commercial KPI goals. It also acts as a means to differentiate and personalize gaming content to players, who can easily see all the free spin campaigns they are eligible for and can find out easily the games they can use the free spins for. It’s a win-win situation for both parties of which our free spin feature is available for Betsoft, Airdice, OGS and NetEnt games within the Finnplay gaming platform.”