Company will serve as club’s official UK betting partner
Betfair expands EPL presence with Sunderland deal
Betfair has moved to strengthen its presence within the English Premier League (EPL) top-tier football club competition by entering into a partnership with Sunderland.
2015-07-21
Reading time 24 seg
Betfair has moved to strengthen its presence within the English Premier League (EPL) top-tier football club competition by entering into a partnership with Sunderland.
Betfair will use the club’s platforms to connect with fans across the UK and will also benefit from branding placement on in-stadium LED screens and interview backgrounds.
Stephen Mault, head of media, sponsorship and PR at Betfair said: “Sunderland is a club with great heritage and we look forward to growing a successful relationship over the course of the upcoming season.”
The deal comes shortly after Betfair and rival operator Bet365 also entered into a partnership with EPL side Aston Villa.
Leave your comment
RELATED NEWS
Nigel Eccles, CEO and co-founder
BetHog: "With AI dealers you can have your own personal dealer, something that only ultra high rollers have today"
Interview with Zenith's Karina Moral
"Latin America rewards operators who approach it with discipline: understanding nuances between markets and investing for the long-term"
Andrea Di Nizo, Stake’s Brazil Country Manager
"The next 12 to 24 months will reveal who built a sustainable operation in Brazil and who was simply betting on marketing volume"
COMPANIES
Brings more than 20 years of experience
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
New Event Content & Production Manager
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
Hundreds of jobs at risk as shops shut
William Hill owner Evoke to close 270 shops as losses widen on tax hit
Also participatedin SBC Summit Malta
CT Interactive expands portfolio, boosts Bulgaria presence in April
NYCE Marketplace
Vor Turbo shares product overview
Sportsbook integration: Deploying betting widgets at scale
Partnership expansion
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Also authorised in New Jersey, Michigan
Flows secures Pennsylvania Gaming Control Board authorisation
Upcoming Philippines casino resort
IDX selected to power 250 gaming tables with X-Trend system at the Westside Resort
LATEST NEWS
ONLINE GAMING
LEGISLATION
SPORTS BETTING
EVENTS
European circuit expands
PokerStars adds Prague and Aix-en-Provence, France to 2026 live schedule
Covers product, slots, and branding
Wazdan earns triple nominations at AffPapa iGaming Awards 2026 for excellence in slots and branding
EVENTS CALENDAR
Highlighted
Affpapa Conference Madrid 2026
Highlighted
MAC Affiliate Conference 2026
Highlighted
SBC Summit Americas 2026
JUN 9th 26 / JUN 11th 26
Live Event Broward County Convention Center, Fort Lauderdale, Florida
Highlighted
PGS 2026
Highlighted
SBC Summit 2026
Highlighted
