“AMATIC's Performer Grand Arc draws in the crowds”

Recently, Casino Sunborn has selected Amatic Industries' Performer Grand Arc slant top slot machine. What are the benefits of this agreement?

Casino Sunborn has created a unique casino – indeed the world’s first casino on a superyacht. The best the industry has to offer has been integrated into this casino. We are very proud to be amongst the suppliers of the slot machines. Naturally the casino management wishes to offer the best casino entertainment possible to their guests. The Performer Grand Arc has a wonderful design with its curved features. It fits very well into the casino. We at AMATIC industries have over twenty years of experience in MULTI GAME. We have a very wide range of games to offer. Please note that we design all our own games – which is another benefit of working together with us.

The choice of slots machines is key for operators. Why is Performer Grand Arc from AMATIC Industries a perfect fit? Why did you choose this machine to represent your company within the casino?

The Performer Grand Arc is our latest slant top slot machine. It marked an era of new cabinet design with its curves. We have created a slot machine that draws in the crowds – a real eye-catcher. This is not necessarily an easy task nowadays – given the number of slot machine manufacturers in the industry. Given such choice, we are very excited to have a slot machine that really stands out in this crowd. That is a reason why management at Casino Sunborn chose this – alongside our long-standing dedication to MULTI GAME. In our opinion, the games are the most important. The cabinet draws the player in, the games keep him playing.

The Performer Grand Arc has been the talk of the past two ICE exhibitions. Industry journalists often commented on how they found this to be the most stylish slot machine at the show. What was the feedback from both players and operators?

The saying ‘the proof of the pudding is in the eating’ fits well here. Market feedback will judge whether a product succeeds or not. Our first step in our strategy – to gain positive feedback from the ICE – has been a great success. The next step is market penetration and orders have been very strong. Then and ultimately - the market decides – in other words – the players decide. The feedback we are receiving from our customers is very good, including from Casino Sunborn.

What are AMATIC's business targets for the next months?

Innovation and support. Our long-standing success stems from innovation – having the courage to break away from the standard and create something new and different – yet with the tried-and-tested games. We will continue our focus on innovation. A product can only be successful in the long term if it is supported properly. Therefore, our customer support focus is at the top of our priorities and will remain so.

We at AMATIC will continue to provide complete solutions for land-based, online and mobile gaming.