Ainsworth takes home “Golden Dice Award” from ICE 2015

2015-02-23

Reading time 1:34 min

(UK).- Ainsworth exhibited its wide range of products and services at the recent ICE Totally Gaming tradeshow. The international gaming trade event provided the perfect preview with the introduction of new games and cabinets, allowing further expansion into more gaming jurisdictions for land-based and online gaming. It was in this category that Ainsworth received the “Golden Dice” award. “Our growth rates remain amongst the highest in the industry,” assured Robert Dijkstra, Managing Director.

ICE paved the way for the introduction of new concepts for the UK B1 Casino, with games especially created for this segment such as Fortune Ox and Royal Diamonds. The great games and themes could be seen throughout the Ainsworth stand for the core Game Plus library: Quad Shot, Double Hit, Play 40/50/100 Lines, Wheel Winner, Multi Win and High Denom.

And on center stage visitors could find the latest cabinet – the A560 SL featuring the Sweet Zone and Whopper Reels innovative game packages. These highly entertaining games are presented on a 32” portrait high definition screen. Jackpot offers can be displayed with a 19” LCD Topper option. Some of the games were on display included Rumble Rumble, Big Bang Bucks, Flying Horse, King Cat, Fire Wizard, Ice Wizard, Power Fruit 7’s and Mega Fruit 7’s , with many more titles available.

Adding to this, the enormous A560 Wide Boy brought great features to life with the 32” landscape mode LCD top box and exciting game-driven LED lighting. Headline titles on display at ICE included Hummin King Spin, Reel of Wheels Horsepower and Cash Challenge.

Ainsworth's dedication to game development was recognized at the ICE with the presentation of a major award. The ‘Golden Dice’ is presented to a very select few each year by the industry magazine ‘European Casinos – The Elite’. Ainsworth Senior Management (Danny Gladstone, CEO Ainsworth Game Technology, and Robert Dijkstra, MD Ainsworth UK) were delighted to accept this award. This underlines just how far Ainsworth has advanced in such a short space of time in the European casino market, often challenging trading conditions. The new games and the new cabinets reflect the company’s philosophy in investing in the market and receiving the ‘Golden Dice’ was a just.

Dijkstra concluded, “Our growth reflects on the sheer amount of focus we place on our games and gaming machine range. We are very proud to have received the ‘Golden Dice’ award. On behalf of all the Ainsworth team, we wish to thank all the visitors to our stand. You all made this a very special ICE for us”.