Firm’s profits rose by 46% in the European market over the past year

NetEnt sets sights on Mexico and Asia

2015-02-20
Reading time 1:08 min
(Sweden).- Chief executive of Net Entertainment Per Eriksson announced that the online gambling software supplier will be looking to market its products to both Mexico and Asia in the upcoming year. This will help the company expand upon the massive growth that took place in Europe in 2014.

Eriksson pointed out that North America, specifically Mexico, is just beginning to regulate online gambling, which means that the demand for it is strong. He continued, “We still have a lot to do, but long-term I think we’ll continue to have very strong growth with all these big markets we haven’t touched yet.”

NetEnt is scheduled to launch in New Jersey in the second quarter of this year; they are just waiting for the final approval. Eriksson announced that as soon as agreements are signed with NJ operators, NetEnt will come forth with the news. 

In preparation of this exciting debut, Bjorn Krantz, Chief of Global Market Operations and Managing Director at Net Entertainment Malta, was made Managing Director and Chief of North America Market Operations and has set up a base in New Jersey.

NetEnt is also scheduled to launch in Spain within the next few months, since the Spanish regulator recently allowed the regulation of online slots. Eriksson also let on about potential agreements in the United Kingdom, which would allow the game-supplier giant to expand even more.

As of now, NetEnt supplies many of Europe’s major online gambling sites with some of the most exciting games on the market. NetEnt's plans for growth in 2015 include focusing on more mid-sized operators while simultaneously strengthening relationships with their major current customers. Players can find NetEnt's arsenal of games at online casinos like BETAT Casino, Winner Casino, and Casino Cruise. 

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