He moved onto Blue Square in June 2007 where he was PR Manager for six years.
Most recently Alger headed up Skrill’s sponsorship of the three Football Conference divisions.
He exclaimed: “I’m thrilled to have joined such an ambitious and fast-growing business and I am really excited about Betway’s plans for the coming months and beyond.”
Betway CEO Richard Akitt added: “Alan’s experience in betting and public relations speaks for itself and makes him an outstanding addition to our expanding team. His vast knowledge will be a crucial asset as we continue to grow the Betway brand.”
Betway was recently announced as the new headline sponsor of the prestigious Queen Mother Champion Chase at March’s famous Cheltenham Festival and signed a three-year deal to sponsor the Premier League Darts earlier this month.