EiG receives more than 1,500 gaming professionals

2014-10-31

Reading time 1:42 min

(Germany).- A record number of international visitors and gaming operators visited this year’s EiG in Berlin. This year, Clarion Events decided to implement significant changes to the show's format with great results: the show was moved to an ‘edgier’ venue to reflect the theme of disruption and innovation plus the debate was positioned directly in the middle of the exhibition floor creating an inclusive space for debate and networking.

Last week’s EiG 2014 at the Arena Berlin delivered a packed schedule of must-attend sessions and networking that were enjoyed by more than 1,500 gaming professionals from around the world. “EiG was really good. There were lots of relevant companies in attendance that were interested in our start-up product and we received lots of good feedback from operators”, confirmed Jeffrey Lande, Founder of Lucky VR.

The new format was a hit with exhibitors with many finding it a great space to meet and engage. Tatyana Mykhalchenko from Yandex said: “The event went extremely well and was run very smoothly. We got lots of new leads and are very happy. The layout of the exhibition floor was very effective and we enjoyed every minute of the show!”

In the centre of the exhibition floor attendees were treated to absorbing sessions under the ‘Outside-In’ agenda, which offered fresh perspectives in fields such as customer retention, behaviour and engagement. Clive Humby, the chief architect of the Tesco Clubcard, urged EiG 2014 attendees to embrace customer loyalty programs and make the most of the “passion” in the gaming industry.

In entertaining presentations that touched on corporate social responsibility, social engagement and technological developments attendees also heard from leading figures including former Portman Group Chairman Chris Searle, global gaming guru Don Daglow and Atari CEO Frederic Chesnais.

Digital advertising company Fresh8 Gaming was crowned the winner of the EiG 2014 Start-Up LaunchPad at Arena Berlin after what the judges called the “strongest set of presentations” in the history of the competition. Fresh8 won in convincing fashion with its proven technology that helps drive quality leads through personalized advertising. Runners-up were DiscountIF, Lucky VR, Asylum Labs and Betify.

The Pitch also returned for its second year and there was a great turnout to listen to presentations from eleven wide-ranging entrants, with the trading platform LevBet being announced the winners on Thursday.

Meanwhile there were numerous opportunities to network during the Speed Meet sessions, the drinks receptions or at the Official Party provided by PlayTech and SafeCharge. There was also a Bavarian breakfast provided by Bet IT Best serving Weißwurst, Pretzels and Weißbier all of which had been flown in from Munich.