Fresh 8 Gaming wins EiG Launchpad

Sharland pointed out that Fresh 8 brings semantic understanding to sports betting and gaming advertisers, publishers, and affiliates. This enables truly contextual advertising with minimal effort from the publisher. all it requires is "embedding one line of code" on the publisher site, and the Fresh 8 platform takes care of the rest.

David Sargeant, Advisor to Fresh 8 and Founder at iGaming Ideas, agreed "Fresh 8 are the first ad-tech company to offer truly contextual advertising. The auto-generated ads are both contextual to the content of the page they sit on, and to the relationship between the customer and the advertiser. This is the first gaming ad-technology that is mobile led, working across all web channels and native apps".

Sharland highlighted the success the company has had at converting customers on behalf of their partners with some impressive figures. "Not only are we getting a magnitude increase in conversion for new customers we are also adding value to existing customers, aiding retention and re-activation"

"We are proud and excited to win this award and hope that this reinforces our message that we bring truly contextual advertising to sports betting, horse racing, and iGaming" Sharland added.

The EiG startup launchpad was judged by Melissa Blau - Director iGaming Capital, Mark Blandford - Partner at Burlywood Capital, Evan Hoff - Partner at Velo Partners, Ian Hogg - Chairman at GamCrowd, and Hilary Stewart-Jones - Partner at DLA Piper. The award was voted for by the audience at the launchpad with Fresh 8 winning 36% of the popular vote. Stewart-Jones commented “They were all incredibly slick presentations, but Fresh8 got my vote.”