Deborah Dwyer, VGT Director of Marketing and Communications

"Joining Aristocrat has many advantages for the future of VGT"

2014-10-24
Reading time 1:13 min
(US, exclusive Yogonet.com).- VGT was present at the latest edition of G2E, where the firm presented its new game titles. Deborah Dwyer, Director of Marketing and Communications at VGT, spoke with Yogonet.com and shared her thoughts about the tradeshow. The executive also commented on the sale of VGT to Aristocrat: "The combination will accelerate Aristocrat’s growth in the U.S. gaming operations segment, which is Aristocrat’s most important strategic objective," she expressed.

What did you think of G2E 2014? Did it fulfill your expectations?
G2E 2014 was impressive. We were pleased with the attendance and the feedback we received from customers and potential customers.

What products did you present?
New game titles in the spotlight included Cats in Action, Whiskey Tango Foxtrot, Charmed Destiny, Roswell Diner, Steel and Robby Justice: No Relation, Frankenstein and Lizards on the Loose.

In which way will the sale of VGT to Aristocrat affect the structure of both firms in US and Latin America?
In recognition of VGT’s success, it will operate as a largely stand-alone business unit of Aristocrat. Leading the team as Interim CEO is Rich Schneider, Aristocrat’s Chief Product Officer. VGT’s current approach to the marketplace won’t change.

VGT’s suite of successful Class II products complement Aristocrat’s growing strength in Class III. The combination will accelerate Aristocrat’s growth in the U.S. gaming operations segment, which is Aristocrat’s most important strategic objective. Aristocrat values VGT’s proven content, high customer affinity and strong position in the mechanical reel market. Joining Aristocrat has many advantages for the future of VGT, including access to more markets, more customers, more game content and world-class IP to fuel our success and growth. The companies have highly complementary product suites, and there are operational opportunities through product combinations. The cultural alignment of the companies is also strong.

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