Jessica Luna Belevan, firm’s Sales Director for Latin America and the Caribbean 

“GTECH is 100 percent dedicated to its business and we are very optimistic about the future”

2014-10-24
Reading time 2:26 min
(US, exclusive Yogonet.com).- Jessica Luna Belevan, GTECH Sales Director for Latin America and the Caribbean, granted an interview to Yogonet.com about the firm’s performance at recent G2E show. She shared her impressions about the expo and the feedback received by operators.“The show has really exceeded our expectations,” she said.

What were your impressions of G2E 2014? Did the Expo meet your expectations?
G2E 2014 was a very attractive show for operators, with many new developments in technology and commerce. The show has really exceeded our expectations. We had great attendance and feedback from operators across all major jurisdictions, as well as visitors from emerging markets with great potential for development in the region.

GTECH’s SPIELO product line generated much interest among attendees, and our booth was busy at all times. We presented our latest product portfolio and generated a buzz in North America and globally with our True 3D product series, offered on the AXXIS cabinet and featuring our patented 3D technology.

Was the attendance by Latin American operators equal to their G2E attendance in previous years? Which countries were more represented?
Similarly to last year, we included our Spieloplus.com promotion, dedicated to Mexico, Central America and the Caribbean. A month prior to the show, we launched a website dedicated to our product portfolio offered at G2E.

These initiatives helped to demonstrate the value of Spielo products and services to our customers. Attendance was also very strong from our Colombia, Peru, Argentina and Chile customers.

How did the Latin American audience respond to the games, cabinets and systems that were presented?
The positive response and vote of confidence that we received from our customers is the motivation for our continual efforts to delivery leading technological innovations. Succeeding in delivering such Customer First solutions has been the foundation of our success.

We’ve expanded our True 3D product line with new titles like Aladdin's Fortune 3D, Dragon’s Temple 3D, Dreams of Asia 3D and the globally recognized Bejeweled 3D. All of those games features our ground-breaking 3D technology and compelling games attributes.

We also launched our brand-new mystery progressive link game, Peruvian Riches, on the OXYGEN cabinet at G2E. This game features the ancient city of the Incas finely framed in an ancient casino. 

Our product offering at G2E also included a complete portfolio of games, systems and services for Interactive gaming. GTECH’s market-leading interactive products include solutions for poker, casino, bingo, sports betting, and lottery markets. In addition to many new online and mobile slot game titles, the spotlight was on the launch of the exciting new betting platform WagerWise, a must-see Poker App for Tablet and Poker Network Solutions and GTECH’s exciting Play for Fun and Virtual Currency solutions.

Licensed properties from TV series, movies and famous characters played an important role at the show. What is your licensed properties strategy?
Branded licenses continue to play a significant role in the product mix, especially within the recurring revenue segment as the right licensed brand offers the opportunity to reach new player segments. However, we are careful in our licensing strategy and look for licenses that offer great potential for compelling game features and bonuses, for example, our licensed brands from PopCap - Plants vs Zombies, Zuma and Bejeweled. These casual games are universally beloved by players worldwide and they have become some of the most entertaining slot titles to date.

2014 has been a year of consolidation in the industry. How has this impacted the G2E display? 
Our company is continuously growing and generating a great deal of excitement for both our customers and for GTECH employees. We are 100% dedicated to our business and we are very optimistic about the future.

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Terms of use and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR