ICE reservations top 1k in first three days

The ICE Totally Gaming website has been designed to reflect their creative campaign for 2015, which invites the industry to embark on its own 'Voyages Extraordinaires' and ‘Discover’ the world of gaming amongst the 500+ exhibition booths at ICE. New features of the 2015 site include an updated Media Hub, enabling journalists to access all information and images relating to the event, as well as enhanced exhibitor browsing, an  ICE Conferences micro-site, and an in-depth for section visitor support.  

Jo Mayer, Marketing Director responsible for ICE said: "In 2014 we succeeded in attracting a total of 23,506 attendees to London, an achievement which represented our fifth consecutive year of growth.  However, there's a saying in this business about 'only being as good as your last event'. As such our philosophy is based on instilling a culture of continuous improvement, creative investments made in the brand and how we present the brand online, and delivering a cleaner and quicker user experience are important elements of that culture."

ICE 2014 had attendees from a record 156 nations, a statistic which puts the world's biggest gaming event amongst the elite of UK-hosted exhibitions. The statistic, part of a comprehensive external audit commissioned by ICE, underlines the brand's status as the only truly global event at which exhibitors can engage with buyers from every conceivable gaming jurisdiction.