Ortiz Gaming's Sky Paper triumphs at G2E

An ‘Amazing Unveiling’

The G2E tradeshow floor opened Tuesday, September 30th. Shortly after the opening, Ortiz Gaming hosted an “Amazing Unveiling” as part of the “Something Amazing will Happen at G2E” marketing campaign. The “Amazing Unveiling” was more than a standard product launch; the unveiling drew a large audience to the Ortiz Gaming booth, which included a theatrical production with rock-star lighting, and video and audio queued confetti cannons.

During the “Amazing Unveiling”, Ortiz Gaming spokesman and senior consultant to the president, Gary Green announced a variety of updates to the product line, including button changes to their Standard Cabinet. Every product line update was meticulously thought out to generate more time-in-chair and increased slot performance, while maintaining customer comfort and engagement. The highlight of the event was when Ortiz Gaming Founder and Chairman, Alejandro Ortiz, President Maurilio Silva, and General Director Elaides Biazin uncloaked the statuesque O-Circle cabinet.

O-Circle is a 42-inch evolutionary curved display, reaching toward the sky and wrapping around the player for full immersion into the game. Using surround-sound and a larger than life curved screen, to create a new gaming experience, this sky-scraping high tech advancement was designed with player comfort and experience at its core. O-Circle has already received rave reviews, with attendees gasping, ‘it really is something amazing.’

“Something Amazing” described more than the new products, it also included strong research presented about the math behind the slot machines, called the Ortiz Standard. This concept added depth to the stunning new cabinets, inviting a closer look from casino management. Ortiz Gaming’s newest cabinets in combination with their unbendable math creates a truly amazing evolution in the slot floor redefining the very revenue metrics which most properties measure slot performance.

Show Highlights

Ortiz Gaming’s booth featured games from their 2014 collection and games set to be released in 2015. Games included the international favorite bingo themed games, for which Ortiz Gaming is best known, as well as a variety of cabinets. The featured cabinets included the company’s the newly-unveiled O-Circle, O-Future, and Standard Cabinet. All three cabinets are very structurally distinct with unique features; yet are all built around customer comfort. The O-Circle is about customer immersion in the game as the screen and sound wraps around the player. The O-Future cabinet is focused on high definition, with 5.1 surround sound and dual HD monitors. And, the Standard Cabinet is the company’s classic cabinet, popular amongst customers.

Another big hit was the Sky Paper feature. Sky Paper goes ‘beyond bells and whistles’ to announce the jackpot winners with an exploding parade of multicolor confetti; as always this was an eye catcher. Conference goers were welcomed by multicolored Sky Paper glittering at the booth as demos of the machines showered attendees with confetti.

The true star of the show, beyond the game excitement, was the Ortiz Standard. The Ortiz Gaming Standard and business model is an evolution not just of games but of the very thinking of revenue metrics. The Ortiz Standard not only increases win per unit, but redefines the expectation of game average performance. This is done through the Ortiz Gaming unparalleled math generating more time-in-chair and increased coin-in.

The company recently released a white paper highlighting the sophisticated math that has already been the talk amongst industry pundits at the show. Experts have stated “a must read for slot executives”, explaining “the company has analyzed performance of its models in detailed math, reality based patron behavior and basic human psychology.” The Ortiz Gaming Standard adds fiscal substance in slot performance to the already beautiful cabinets, and game.

“Ortiz Gaming presented themselves at G2E to “Raise Your Expectations”; and the company’s ‘Something Amazing’ campaign, indeed, raised everyone’s expectations. Ortiz Gaming came to G2E with surprising unveilings and new innovative technologies. The company truly stood out at the large event and in the gaming industry. For Ortiz Gaming, 2015 looks to be a promising year,” Silva concluded.