Stanislav Stanev, EGT Marketing and Sales Director

“This year many of EGT’s new interactive titles debuted during the G2E show”

2014-10-16
Reading time 2:42 min
(US, exclusive Yogonet.com).- Stanislav Stanev, Marketing and Sales Director of EGT, was interviewed by Yogonet.com about the main products unveiled at G2E, the public’s feedback and future expectations. “EGT presented its interactive products as part of its 360 degree portfolio offering solutions in every aspect of the gaming industry,” he added.

What were the main products presented by the firm at the recent G2E?
We displayed a variety of new products during the tradeshow covering both land-based and online aspects of the casino industry. Among our showcased machines were EGT’s jackpot systems, the Premier series cabinets with different multigame mixes, the multiplayer solutions presented by the STORK terminal in configurations with a live and an automated roulette wheels, as well as with bingo. We also had a dedicated booth area for our online gaming products which are one of our fastest-growing divisions within the company.

Our product launch during G2E – the Lady’s Cards jackpot system, was perceived as a novelty of high standard in EGT’s portfolio, meeting new customer requirements and amusing the players with all the Premier series game titles. The Egypt Quest jackpot system was also warmly recieved, as well as our new multigame mix Premier Union 1 available for our slot machines and STORK terminal multiplayer solutions.

What can you tell us about your interactive gaming portfolio?
Our interactive portfolio is the fastest growing of EGT. Its product variety was presented on different mobile devices in a specially designated area of our booth during G2E. It currently consists of over 30 video slots, video poker and roulette games, all of them executed in Flash and having two modes for play – cash or play-for-fun. Most titles are available for iOS and Android operating systems and are online versions of our well accepted land-based games. This year many new interactive titles debuted during G2E show attracting the attention of online platform investors with high potential for online gaming. Nevertheless the still ongoing discussions in North America on the online betting, EGT presented its interactive products as part of its 360 degree portfolio offering solutions in every aspect of the gaming industry.

What was the public feedback like and how would describe your overall experience?
This year we experienced the largest number of visitors at our booth and most of them acknowledged how fast the company has been growing and how ambitious our plans are for product and market development. We heard from highly esteemed experts in the industry that we have made a tremendous progress in many aspects and that our products have achieved a new level of completion. This makes us confident in our future growth and further achievements.

What are the main markets for the company at present and what markets do you want to target in the future?
Our present main markets are in Europe and Central America. We have plans for expansion in Asia and Africa having already made several installations that mark the first steps from our growth strategy. This year we appointed a new distributor for the area of India, the Philippines, Myanmar, Cambodia, Laos, Vietnam, and Malaysia. This is the company Indo Pacific Gaming (IPG) that has been in the gaming business for 12 years. They are striving to make our brand even more recognizable in the countries where we have already presence, as well as to leave our footprint in the newly explored markets from the region.

What are the firm’s aims and expectations for 2015?
We aim for further market growth with respect to sales and introduction of our products to new regions. As for the product diversion in 2015 we are going to accentuate on our interactive games and multiplayer solutions. We are confident in their market potential having in mind all the positive feedback we have received so far from our customers. Next year will also be a milestone for us in relation to new product developments – both on a software and on a hardware level. Some of them will traditionally be revealed during the ICE exhibition in London.

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