The new system also features the Company’s Sciplay interactive technology which enables an internet-based player subscription program in North Dakota. Under the gaming system contract, Scientific Games also provides the Lottery with a players club and the Company’s Points for Prizes program. The contract was awarded to Scientific Games following a competitive procurement and may be extended for two years.
Scientific Games completed the conversion ahead of schedule in July 2014. The conversion was executed with uninterrupted operation of the Lottery’s gaming systems, including statewide instant game distribution, telecommunications network, software and new point-of-sale equipment at lottery retailers throughout North Dakota.
Pat McHugh, President, North American Lottery Systems for Scientific Games said, “This conversion project was a great example of collaboration with the North Dakota Lottery and its retail network. With the new systems technology, the player subscription program, players club and Points for Prizes program, North Dakota is well-positioned for continued growth with additional ways to their engage players. Players are also responding positively to the new self-serve kiosks installed as part of the systems conversion.” Scientific Games has served as the central gaming systems provider for the North Dakota Lottery since the Lottery began in 2004.
Scientific Games installed a new communications network, a full suite of draw-based game systems and a range of new lottery equipment in more than 400 retail locations, with 50 new licensed retailers to be added. The Company’s newest WAVE terminals were deployed, as well as its new PlayCentral EX self-service kiosks which are player activated for draw game purchase. In addition, the Lottery’s draw games are available to adult players within the state of North Dakota through a new internet-based subscription program powered by the Company’s award-winning Sciplay technology. Scientific Games also launched the Lottery’s players club website and is providing additional marketing services.
Since the North Dakota Lottery began in 2004, it has transferred over US$ 56 million to the State General Fund which benefits everyone who lives in, works in or visits the state of North Dakota.