"Comtrade has been focused on building an enterprise level gaming platform"

What does this partnership involve? 
As part of our online strategy we have been focused on building an enterprise level gaming platform (iCore) using the latest technology. The partnership allows operators using the iCore platform to take Net Entertainment complete casino games portfolio.

Why is it convenient for both firms?
Net Ent content is integral to many operators with a casino offering. We are looking to expand into Scandinavia and Net Ent are the No1 provider in this region so it is very important for us to be able to provide their games. Net Ent will now be able to leverage our existing customer base and be a main supplier as we expand into new operators.  

What are your main markets?
The main markets for our online business have been UK and other regulated markets in Europe.

 Are you planning to expand?
Yes, we would like to make a move into the Asian market where appropriate and we are constantly monitoring the US market to find the right entry point.

What do you think about iGaming market?
The iGaming market continues to grow and there are many markets still yet to open, even in saturated markets we see new operators entering all the time. Surprisingly the convergence between landbased and online has really yet to take hold and the same player who  plays both online and in a traditional casino with the same operator is still treated as separate customer. The focus on this area will further intensify so a player can be viewed for his total value across all channels. On the software vendor side there has been a lot of consolidation this year and there is no doubt this will continue as large suppliers look to expand via acquisition.

How do you think it will evolve?
Technology will become much more important. We work in an industry where billion dollar companies continue to run their businesses with solutions they are generally unhappy with and sometimes with very poor levels of service. In any other industry the demands on the technology partner are much greater and a company would change supplier much quicker if they are dissatisfied. As the market matures we will see much greater demands on software vendors where quality becomes more important and potentially even some industry standards introduced.

What are your future plans?
Like any business our focus will be on growth. As the demand for well-built technology increases this will fit well with our offering. We are also helped by the fact that we supply software to both the online and landbased industry thus providing converged solutions.  We are also in the fortunate position that we are privately owned, this means we can adopt long term strategies building quality products without the short term focus of a share price.