Interview to Gerhard Burda, Chief Production Officer, Inspired Gaming Group

“Inspired is exhibiting its latest innovations in cross-channel entertainment at G2E”

2014-10-02
Reading time 2:38 min
(US, exclusive Yogonet.com).- Gerhard Burda, Chief Production Officer, Inspired Gaming Group, granted an interview to Yogonet.com about the innovations that the firm is presenting this week at G2E. “G2E is a leading event in the gaming calendar, which is well attended by Inspired’s customers and prospect customers,” said Burda.

What are the latest innovations that Inspired is presenting? What are their main benefits/ features?
Inspired Gaming Group (Inspired) is the world’s leading provider of Virtual Sports, providing products to over 40,000 venues and over 200 websites in 35 countries.  Dedicated to Virtual Sports innovation, Inspired will be presenting its 11th Virtual Sport ‘Virtual Basketball’, and its Multi-Screen Virtual Football product – currently live in China.

At G2E delegates also have opportunity to use Inspired’s new Virtual Sports Bet Management System (BMS), BetBOX, which enables any betting, gaming or lottery operator to add a schedule of 24/7 Inspired Virtual Sports and Numbers games to their venues.

Inspired is presenting its latest development to the BetBOX Virtual Sports bet management system - a self-service kiosk called BetBuilder. This enables players to browse the up-coming events and odds, make bet selections and then print their final bets to be validated at the counter – saving time and reducing queues. 

What are your expectations for G2E?
G2E is a leading event in the gaming calendar, which is well attended by Inspired’s customers and prospect customers.  This year, Inspired is looking forward to showcasing its new slot games for its major Video Lottery (VLT) markets and offering demonstrations of its GSA- G2S compliant SBG VLT technology for private or Government lottery operators, including its Core CDW (Centrally Determined Wins) system.

There will be a range of networked gaming products at the stand, which are live in a number of regulated VLT markets, including the UK, Italy and Colombia. Inspired will also present Sabre Synchro, its multi-game slant top game offering whereby players can bet on Casino Roulette, Virtual Horses, Baccarat and Blackjack simultaneously.

What’s your opinion about online gaming? How do you think this industry will evolve?
All of Inspired’s Virtual content is available via online and mobile. In our experience online gaming attracts new player segments and drives incremental revenue for operators, who embrace a multi channel strategy using integrated marketing and player loyalty tools.

Inspired was one of the first suppliers to launch new games simultaneously across all channels in the UK, so what people played offline they can now enjoy online. Building upon this industry leadership, Inspired will be exhibiting its latest innovations in cross-channel entertainment at G2E, including its new mobile HTML5 games White Knight and Goddess of the Amazon, operating on Inspired’s Remote Game Server (RGS), Virgo. 

Inspired has an in-house team to develop HTML5 mobile and desktop games, and it tailors the maths and the UX design to the platform, whilst keeping the theme and game profile consistent. This ensures that cross-channel players can find their favourite games on the machine or online and will have a similar positive experience on both.  

What do you see for the future?
Inspired recently launched its Virtual Sports in Italy and in only six months has gone from zero to generating 10 million bets per month on its Virtual Sports products across retail, online and mobile channels in Italy, creating an annual 1 billion Euro turnover market in its first year.

By the end of the year it anticipates that over 10,000 Italian venues will be live with Inspired’s products. Virtual Football is a key product in Italy and Inspired is launching extra football bet markets for its leading product, just in time for the new football season.

In June 2014, Inspired announced its first Virtual Sports deal in Colombia with GENTEC (the Betancur Group). Inspired already has strong VLT presence in Colombia, with the aim to further expand into Virtual Sports. Using Colombia as the beachhead into Latin America, Inspired will carefully select further countries that offer growth potential for the company. 

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