CAMS’s integrated Waterfall process gains popularity

With barely a year passed since the advent of licensed and regulated online gaming in the United States, new technologies designed to optimize player authorization are yielding benefits for the industry. This week, GameAccount Network is lookingto CAMS to handle payment connectivity, fraud detection and prevention. GameAccount Network provides the Internet gaming system, casino content and player management for Betfair Interactive US, who in turn provide the same to Trump Plaza in New Jersey.

Traditional methods of age and ID verification involve a single verification vendor. Should a player fail to appear in the vendor’s database, the operator may exclude them from play (often creating a false negative) or – in the alternative – require more sensitive data for deeper analysis. The CAMS “waterfall” process integrates multiple vendors into their platform and efficiently passes players down through several vendors in an attempt to verify them.

“We look to CAMS to help create a positive user experience while ensuring regulatory compliance,” said Don Ryan, SVP of Gaming for Betfair. “By streamlining our player approval process, CAMS has brought about a twenty percent increase in throughput and that undoubtedly benefits the casino’s bottom line.”

CAMS waterfall solution helps decrease false negatives while ensuring that only those with verifiable age and identities are approved to fund an account and engage in real money play.

“We were impressed with how the waterfall process increased player approval rates, said Dermot Smurfit, CEO of GameAccount Network. “Implementing multi-stage KYC processes in collaboration with CAMS is demonstrably helping to verify more US citizens trying to open their Internet gaming account online in New Jersey.”

“Our goal for GameAccount Network was to provide an efficient platform that approved qualified players quickly and allowed them to begin play,” said Matthew Katz, CEO of CAMS. “A positive player experience must be balanced with safety and security.”