G2E Trends: TV series and rock stars invade the slots world

While this initially seemed to be just a trend, today it has become a whole line of developments that seduce the major international slot manufacturers. The names of popular TV series and musical artists reigned in Las Vegas halls as never before. Popular titles included themes based on The Big Bang Theory or Game of Thrones, two of Aristrocrat’s most important launches globally, adding to the company’s already successful titles, The Walking Dead and Batman.

Bally Technologies offered an important space recognized the renowned series, Friends, the Sony series, and made wowed guests with the arrival of Linda Carter, who signed autographs as part of a promotion of a new slot based on the noteworthy series Wonder Woman. WMS did the same with Mad Men, and IGT introduced to the market the first and only slot series based on the famous US talk show host, Ellen de Generes, as well as the Sex and the City series.

Other factors of attraction were music stars such as Elton John, Elvis Presley (both from WMS), Britney Spears, Rolling Stones (Aristocrat) and Michael Jackson (Bally Technologies), to name just a few. Other slots based on famous movie stars were also presented, as well as new developments like Superman Man of Steel, Ted and the Gremlins; in addition to new themes based on popular computer games, such as the role-playing games Dungeon & Dragons, Neo Contra (both from Konami) and GTECH games like Zuma, Bejeweled or Plants Vs. Zombies.

The list of titles is endless at G2E, but proves that slot manufacturers are constantly searching for synergies when trying to make more popular slots and competing for players’ preference.