Ladbrokes’ revenue on the rise
The six months to June 30 saw a “difficult start” to the year for its older machine estate, it said, while the introduction in February of the Association of British Bookmakers’ new code of conduct for players “had a marked impact.”
However, by the end of the period the company began to see the benefits of the new Clarity estate and the impact of the ABB code “normalising” as customers adapted to the new procedures.
The new machines offer 50 per cent more slot games, improving the company’s product mix, while the trend of lower maximum stake Category B3 revenue growing ahead of B2 content – first seen in 2013 – continued.
In the first half of the year, machine gross win was ahead by 1.8 per cent at US$ 358 million, Ladbrokes reported. In the first quarter, gross win per shop per week was down slightly year on year, but in the following quarter it returned to growth. This, the company said, reflected the initial benefit of the Clarity roll-out.
Overall, The company’s plans to optimise its retail estate saw the closure of 29 shops by the end of the first half of the year, with further closures in July taking the total for the year to 46.
AGEM Index rises 51.64 points in April despite annual decline
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
William Hill owner Evoke to close 270 shops as losses widen on tax hit
Flows secures Pennsylvania Gaming Control Board authorisation
Sportsbook integration: Deploying betting widgets at scale
Riddec Games enters Nirmata Play distribution network through Stargate partnership
PokerStars adds Prague and Aix-en-Provence, France to 2026 live schedule
