His name was not removed from the casinos after giving up running them

Donald Trump sues Atlantic City Casinos for breaching licensing agreement

2014-08-07
Reading time 1:40 min
(US).- Donald Trump is suing two Atlantic City casinos that continue to feature his name, five years after he gave up running them. The mogul filed a lawsuit on Tuesday demanding that his name be stripped from Trump Entertainment Resorts: Trump Plaza and the Trump TajMahal.

"I want it off both of them," Trump said in an interview Tuesday evening. "I've been away from Atlantic City for many years. People think we operate (the company), and we don't. It's not us. It's not me."It was the latest manifestation of Atlantic City's struggles: One casino closed in January, two others are slated to do so by next month and another is up for a bankruptcy auction on Thursday and will shut down if a buyer doesn't materialize.


Trump's lawsuit, filed in state Superior Court in Atlantic County, seeks a court order directing Trump Entertainment Resorts to immediately cure what it terms a breach of Trump's licensing agreement with the company or remove his name from the casinos and the company itself.


"Since Mr. Trump left Atlantic City many years ago, the license entities have allowed the casino properties to fall into an utter state of disrepair and have otherwise failed to operate and manage the casino properties in accordance with the high standards of quality and luxury required under the license agreement," Trump wrote in his lawsuit, filed in the name of Trump AC Casino Marks LLC. "The Trump name ... has become synonymous with the highest levels of quality, luxury, prestige and success."


In the lawsuit, he asserts Trump Plaza failed two quality review tests carried out by a third-party consulting firm, one in 2012 and the other three weeks ago. Days later, Trump asserts, the company sent letters to its employees and announced it would close Trump Plaza in September without notifying him.
"Not only does the issuance of these WARN notices further harm the Trump name and brand, but it also underscores the (company's) inability to remedy the appalling conditions that gave rise to the defaults under the licensing agreement in the first place," the lawsuit says.


Trump said the casinos fail to meet industry standards regarding hotel services, food and beverage operations and overall cleanliness, which he said guests had been complaining about for years.


Trump does not run or control Trump Entertainment Resorts, which was formed after the Trump casino empire emerged from the second of its three bankruptcies. But he retains a 10 percent stake, which enables the company to use his name for licensing purposes.

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