It also uses geolocation software to verify that players are located within the states, as well as an identity-confirmation system to ensure that registered players are of legal age.
Access to the rewards programme and links to other customer service needs are available with the app download, alongside regularly updated special bonuses and promotions.
The app is expected to lead to an increase in Harrahs' online gaming revenue, as well as an influx of additional players to its Total Rewards customer loyalty programme, which currently has over 50 million members.