Some speculators think that this move is in line with Betfair's current strategy of concentrating solely on more profitable markets.
Betfair first received a license to operate in Austria nine years ago, in April 2005, and though they will cease operating their exchange product on July 14, their other gaming products and fixed-odds sportsbook will still be available in the country.
Betfair has also recently withdrawn from Greece and Germany, more moves in line with its current strategy. There have also been reports that they are contemplating divesting its 50% stake in their Australian joint-venture with Crown Casino, as the company recently experienced its sixth loss within the past seven years.
Recently, chief executive of Betfair, Breon Corcoran, said that the company is being managed in a more “sensible manner” than it has previously been. The proof of this is in the numbers: they have exceeded their cost-savings target of £30 million.