Mobile apps took centre stage at ICE 2014

What at the beginning seemed to be just a weak trend has turned into a business segment in its own right, with the development of mobile apps attracting not only small entrepreneurs, but also the main international machine manufacturers.
 
Mobiles have reigned in London as never before, a phenomenon also evident booth by booth, where many exhibitors introduced their latest applications for tablets among other innovative technological advances.
 
What is more, the event's official news bulletin yesterday reported the British consulting company Deloitte as stating that the developments for mobile apps, telephones and tablets are keys to success in the coming five years, even becoming the core business focus of several large developers. Certainly this trend was reflected at the show, where the number of square metres for mobile apps had risen sharply.”
 
Jo Mayer, Director of Marketing for Clarion Events, confirmed to ICE Daily that they had seen a rise in visitors and exhibitors interested in the mobile market. "Historically, we were always an event for traditional gambling venues, but now ICE offers a much more complete range of products."
 
 Likewise, Chris Jones, from Scott and Jones Communications, commented that“"this is a digital show now". Giuseppe Portorrico, from Gtech, was categorical: "Undoubtedly the latest trend for the gaming market is mobile devices, and for many of us this will be key to our developments this year.
 
Mark Carter, VP of Skrill, echoed this sentiment: "In two or three years, the cellphone screens and tablets have moved from being the third game display to the main screen". YICE was once again the place where the trend went from being just that, a trend, to becoming a renewed full-fledged market - nowadays, mobile gaming is on the global center stage, and no one can doubt its potential.