SHFL entertainment hired new Business Manager for Central and South America

“Juan Pablo is ideally suited to lead our sales efforts in Latin America,” said Deron Hunsberger, Senior Vice President of Sales for SHFL. “He is widely respected by our  customers and partners and has built a solid reputation for developing and maintaining key relationships. We are extremely pleased to have someone of his caliber join the team and champion the voice of the customer in this very important region.”

Irarrazaval previously served as the Latin American General Business Manager for Aristocrat Technologies from 1999‐2011, where he developed business opportunities and key relationships in the region in addition to overseeing the central office located in Buenos Aires, Argentina.

Prior to Aristocrat, Irarrazaval  served as President of Celulosa Argentina SA, one of the largest paper mills in Argentina. Additionally, Irarrazaval held progressively senior  sales leadership positions with the South American arm of Rohm and Haas, a multi‐national chemicals manufacturing company.
CEO of SHFL, Gavin Isaacs, added: “With Juan Pablo, our customers, distributors, partners, and team members get access to the experience, stability and expertise that comes with over 40 years of sales leadership. I am very pleased to have him on board and I am confident it will have an immediate and positive impact on SHFL’s momentum in Latin America.”

“I am excited to take on this new role and the accompanying responsibilities,” said Irarrazaval. “With its unmatched product portfolio and proven track record in enhancing casinos’ profitability around the globe, I believe that SHFL has a unique and compelling sales proposition to serve the Latin American market. I look forward to working with the team to ensure  we’re serving those customers more comprehensively and effectively than any other supplier in the region.”