G2E conferences to offer next-generation educational platform

This year, G2E's Insights on Operations series will feature a dynamic line-up of experts who will provide an in-depth analysis of this modern consumer from a number of strategic angles. G2E 2012's forward-looking programming also will examine one of the hottest topics in the gaming industry, Internet gambling.

"These are exciting times for the gaming industry, and G2E offers the world's largest and most comprehensive educational platform to help attendees leverage their assets to drive today's consumer to their properties," said Frank J. Fahrenkopf, Jr., president and CEO of the AGA. "These new generations of consumers are accustomed to choices and options, and attendees will gain critical insight into generational factors, new marketing opportunities in the digital age and the casino experience of the future."

The lineup for G2E 2012's Insights on Operations series, scheduled for Thursday, October 4, includes:

- The Generational Imperative: Expanding Your Reach - Chuck Underwood, one of the pioneers of generational study and generational business strategy, will help attendees get "into the heads" of the five living generations. He will help attendees understand the powerful generational core values that guide their consumer choices, career decisions, lifestyle preferences, personal relationships and personal behaviors.

- The Next Wave of Marketing: The Digital Decade - As the new media landscape continues to change the way companies create and distribute content, marketing consultant Drew Davis will unlock some revolutionary concepts for marketing in the future. This session will provide attendees with the knowledge they need to engage the next generation of gaming consumers and stay competitive in the rapidly changing digital world.

- The Next Wave of Gaming Technology: Games and Marketing Converge - In this closing address, John Acres, one of the industry's foremost game developers, will explain why a successful future for gaming will require highly interactive experiences that emphasize emotional gratification and deep personalization as well as a vastly increased marketing reach. He will discuss how, in this future, the drama of reality television blends with the fun of game shows and the risk of gambling to create an entirely new form of entertainment.

G2E once again will serve as the leading educational resource and ideal learning environment for Internet gambling. Produced in partnership with iGaming Business, the iGaming Congress and the two-day iGaming track, one of 14 specialized tracks in the 2012 G2E Conference, will provide an overview of Internet gambling operations and regulations around the world, as well as in-depth sessions intended to prepare the U.S. market for business in advance of potential legalization. Additionally, Jim Ryan, co-CEO of bwin.party digital entertainmen., will serve as the exclusive conference keynote speaker, addressing the growth in the global Internet gambling industry and its future potential.

G2E 2012 will be held October 1 - 4, 2012, at the Sands Expo and Convention Center in Las Vegas, Nevada, and is attended by nearly 26,000 industry professionals from around the world. With more than 100 content-rich education sessions and 10 dedicated networking events, G2E attendees will get the highest levels of information, expertise, and networking necessary to build their businesses and advance their careers.

For more information on G2E 2012, visit www.globalgamingexpo.com and connect with G2E on Twitter, Facebook and LinkedIn.