“The industry knows that Aruze is one of the fastest growing suppliers in the gaming industry”

What products will you exhibit at G2E? What are its main features?
Building upon the popularity of its Innovator steppers with Radiant Reels, Aruze Gaming introduces a new product category, the Innovator Deluxe.  Like their G-DELUXE counterparts, these machines feature elaborate top boxes that are sure to turn heads. The Innovator Deluxe is a premium range of stepper products that matches the excitement of Aruze steppers, with unique interactive experience.  For example, in Aladdin & the Lamp, players rub an actual “lamp” to call forth the genie during the bonus event. Actions that occur in the top box impact the spins of the Radiant Reels below. 

Both the Innovator Deluxe and the Innovator product lines feature Radiant Reels which include 240 full-color LED lights and feature different illuminations and motions for various game play scenarios. Among the Innovator Deluxe and Innovator titles on display will be Ali Baba, The Gold, Crystal, Seven Rush, Sapphire Chance and d’Artaganan and the Musketeers.

In the community gaming segment of Aruze’s product portfolio are the award winning G-LINK titles, Amazon Fishing and Rich Life. Amazon Fishing includes Aruze Gaming’s Reel Feel Gaming Technology, as well as a “Choose Your Bait” option that allows players to attract the types of fish they want according to their own play style. Bigger bait means bigger fish and higher volatility, while the smaller bait will appeal to the player who is looking for less volatile payouts.

With Rich Life, Aruze Gaming positions two players side-by-side in a head-to-head competition called the VERSUS EVENT. The VERSUS EVENT is displayed on a 60-inch LCD monitor that features a large game board showing the progress of the player as they move through the game. Players are able to select their own character, and during a randomly triggered VERSUS EVENT, the decisions that one player makes can has an effect on the outcome of the other player.  If the player makes it all the way to the GOAL in the individual game, they are awarded a chance to win a variety of credit awards through the spin of a wheel.

In the standalone video G-SERIES segment, Aruze will be showing its largest portfolio of new games in its history with over 20 new video titles on display for the first time in Las Vegas. This includes the Standalone Progressive, Rich and Prosperous, which features an exciting rapid hit symbol driven progressive that can be won in both the base game and the feature games.  As the player increases their bet, more progressive trigger symbols are added to the fifth.  Among the additional G-SERIES games on display will be Lucky Africa, Bengal Riches, Eagle Warrior and Queen Bee.

Aruze Gaming will also show its latest premium range of G-DELUXE interactive top box products, including Franken Mama, Shen Long Fever and Knight of LaMancha, each featuring an exciting base game with many frequent interactive bonus events inside and oversized top box. 

Aruze understands that the core element of the player experience is fun, which is why it has such a primary focus in our designs. This focus has contributed to the excellent performance of our products as players have responded favorably to our games.

What is the purpose to be achieved at the show this year?
The industry knows that Aruze Gaming America is one of the fastest growing suppliers in the gaming industry. G2E is an opportunity for us to show the industry that our products are  “Designed to Engage Players, All in the Name of Fun” and these products feature innovative play mechanics, exciting graphics, and strong math all driven by comfortable and reliable platforms.

Several gaming manufacturers are taking their first steps in the iGaming arena. Has Aruze any plans in this sense?  Are you going to present any product specifically designed for this market segment?
No iGaming product at this time.

What are your main plans for the coming months?
We have more new products in our portfolio than ever before, and the demand for these products are strong.  We are continuing to build momentum installing our performing products and we look forward to finishing strong in 2012 and embracing even more opportunities in 2013 as we return to ICE for the first time in 4 years.