“After 18 long months of negotiations between the two companies, we are proud of being able to formalize this strategic agreement. Mundo Video is a great leader in the Colombian market. Its knowledge of the market, its wide experience and potential are key for the sustained growth of Belatra within this market”, commented Alejandra Burato, Director of Belatra for Latin America.
“We know that both companies will be able to complement and offer the customer the necessary sinergy. Belatra will keep on running the operation of this strategic Alliance from its offices in Buenos Aires and will just commercialize its products for the Colombian market through its exclusive distributor: Mundo Video”, commented the executive.
“This way, we aim to offer the customer a more customized, agile and dinamic service. After the great penetration that our products have achieved the country, we felt we had to supply the customer’s demand locally, and to achieve this, we searched one of the most remarkable Colombian companies that could adapt to our demands as well as the customer’s demand”, she added.
“Today, our company is recognized worldwide, and has to guarantee the quality on its products and services. It is global leader in its post sales service and has an important number of machines installed in Colombia. On top of continue supplying our products, we know we have to monitorize the customer service”, concluded Burato.