Eurocoin celebrates TransAct’s launch of the First Epicentral Print System in US

Nisqually Red Wind Casino has centered their entire 2012 marketing plan around Epicentral and they have named their very extensive marketing program Windfall.

The EPICENTRAL Print System from TransAct Technologies is the first of its kind in casino marketing, allowing casinos to enhance their connection with players by delivering targeted, real-time, printed promotional coupons and other messages the slot machine whilst the player is there.

“We are very pleased to have successfully launched the EPICENTRAL Print System at Nisqually Red Wind Casino and to debut this revolutionary system to casino patrons,” commented Bart Shuldman, Chairman and CEO of TransAct Technologies. “This is the first real-time marketing to a slot patron to be done on the casino floor, allowing Nisqually Red Wind Casino to directly and effectively target gaming patrons at the slots with precise marketing initiatives and bonusing programs that will resonate specifically with that guest.  We are especially pleased that Nisqually Red Wind Casino decided to utilize all aspects of the EPICENTRAL Print System, including Mobile Host.  We now look forward to implementing our EPICENTRAL Print System with additional casinos to drive more play, increase revenue and improve customer loyalty for our casino partners.”

With the launch of the EPICENTRAL Print System, Nisqually Red Wind Casino will be the first to have the ability to provide players with slot-play prizes to keep their guest experience fresh and unique. Nisqually Red Wind Casino has branded its marketing program Windfall, and it will be supported by a significant print and media campaign in the Pacific Northwest to educate consumers on the opportunity to win valuable prizes right at the slot machine. In addition, the EPICENTRAL Print System was seamlessly combined with Red Wind’s Bally One System. 

“The addition of the EPICENTRAL Print System has tested very well with our patrons and our marketing team, allowing patrons to take advantage of targeted promotions that drive additional revenue at our property,” stated Quinton Boshoff, the Nisqually Red Wind Casino’s General Manager, formerly one of the leading slot department team at Sun International. “The addition of the EPICENTRAL Print System is the catalyst for our new promotion called Windfall and presents a significant opportunity to deliver even greater value to our guests. We believe it will be important in driving customer loyalty and gaining a competitive edge in the market and have begun a major marketing campaign to promote it.”

Colin Veitch, Director at Eurocoin, is excited with this significant roll-out of the EPICENTRAL Print System in the US and commented, “The international impact from the EPICENTRAL Print System installation represents an enormous opportunity for our European and African gaming clients. This first major installation in America will trigger a reaction and demand from other operators around the world for the system. The increase in revenue and visitor levels is exactly what our clients are seeking, and there is no doubt that players will be greatly stimulated by the opportunities of extra bonuses, coupons and prizes from the casinos that operate the EPICENTRAL Print System.”