Betfair launches bespoke iPad app

The App offers a vastly improved iPad experience to Betfair customers, bringing fixed website functionality to a betting product that is specifically tailored to the tablet device. Its key features include:

Intuitive landing page, with easy access to the most popular events along with live scores.
Trader focused betting experience, with betting functionality mirroring that available on the fixed website. Seamless access to Betfair’s betting.betfair site, which includes insight and analysis from Betfair’s content team and ambassadors. Ability to deposit and withdraw funds from anywhere within the App- enabling easier betting.

Commenting on the launch, Raj Vemulapalli, Vice President of Mobile Engineering and Head of Mobile Technologies at Betfair said: “This App is a game-changer for our customers, offering them a seamless betting experience that replicates the fixed web, whilst making use of the unique features available on iPad. Mobile is the coming force in the betting industry, and the shift from online to mobile is in many ways more exciting than the shift from offline to online.”

Tony McAlister, Chief Technology Officer at Betfair said: “Mobile is increasingly important to Betfair’s bottom line and product launches such as this are now key strategic milestones. In addition, the fact that this App was developed in just two months out in San Francisco shows that our decision to launch a US technology office in Silicon Valley is already paying off. I hope this is the first of many US developed products which will extend our lead in the online betting space”.