“It is fitting that our 80-year anniversary falls at the beginning of the new calendar year as we reflect on the many memorable Bally milestones that have occurred over eight decades contributing to our global success today,” said Richard M. Haddrill, CEO of Bally Technologies. “Bally has evolved from an arcade-game-maker to the world’s leading casino-management systems provider and an award-winning developer of trailblazing gaming devices, mobile apps, and now – Internet games.”
Haddrill added, “While many things have changed over the past 80 years, two things have remained steadfast – the Bally brand has always been, and will continue to be, synonymous with innovation and with a commitment to customer partnership. Above all else, those two brand promises are what guides us each day and will continue to be our focus as we grow our business to accommodate changes in the industry and demand for new technology.”
Over the past 80 years, Bally Technologies has celebrated many milestones, including introducing the world’s smallest slot machine, the “Baby Bally”; developing the first electro-mechanical slot machines with a “bottomless hopper”; being the first gaming company publicly traded on the New York Stock Exchange; introducing the first slot management system; developing the first skill-based slot machines; acquiring the casino industry’s leading provider of custom mobile apps and mobile websites; and the recent launch of Bally Interactive with a portfolio of online and mobile play-for-free and wager-based games.