GSA to attend ICE 2012

For more than a decade, GSA has been leading the industry toward a more profitable future, with standards that reduce time-to-market and deliver the gaming experience players everywhere are demanding.

The association points: “GSA comes to ICE riding an enormous wave of success. As we recently noted, our standards are continuing to be deployed globally, clearly setting a distinguishing line of competitive advantage between those implementing GSA standards and those who are not, from Australia to Ohio, from Italy to Missouri. GSA standards are the future of gaming, as this wave of deployment clearly shows. Every aspect of the industry, on every continent, is embracing GSA standards, and we invite all companies to join GSA, to join those who are leading the industry to a positive new future.”

Sources of GSA also assured: “It is important for GSA to exhibit in London because it is important that the European marketplace understand that they are just as affected by and have as much potential profit from standards as every other gaming marketplace.”

With regards to the target markets at ICE, the company commented: “GSA will be speaking with operators, suppliers and regulators, because each of those distinct audiences has a stake in the future of standards. Above all, each of these groups needs to understand that GSA is the only global collaborative environment where operators and suppliers can meet to identify and address common challenges in the industry, drive innovation forward and address integration and interoperability”.