The full roll out will be complete at some point during the first quarter 2012
Paddy Power to take advantage of Inspired’s mobile virtual sports offering
(UK).- Paddy Power has become the first to take advantage of Inspired Gaming Group’s mobile virtual sports offering. The Irish bookmaker is also the only firm to benefit from Inspired’s virtual product across retail, online and mobile.
2011-12-26
Reading time 34 seg
(UK).- Paddy Power has become the first to take advantage of Inspired Gaming Group’s mobile virtual sports offering. The Irish bookmaker is also the only firm to benefit from Inspired’s virtual product across retail, online and mobile.
Andy McCue, Head of UK Retail at Paddy Power, added: “Paddy Power is synonymous with fun and entertainment. We have always been focused on giving our customers the most exciting gaming and betting content, and Virtual Sports will now be an important part of this mix.”
The company has completed the roll out of Inspired’s Platinum Virtual Sports platform that allows greater customization of the virtual sports products. This means they can decide which sports to offer, schedule the timetable of races, matches and number draws and set the margin on each race. The full roll out will be complete at some point during Q1 2012.
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