How has technology changed slot machines and other casino gaming machines? Which tech innovations have had the greatest impact on your industry?
IGT has enjoyed being the industry leader in delivering technological innovations for the past 30 years. Revolutionary products like Megabucks wide area progressives, EZ Pay ticket-in ticket-out and sbX server-based gaming are some of the transformational technologies that IGT has brought to market. Continuing to push innovation boundaries, IGT's Center Stage series delivers unmatched entertainment, engaging bonuses and community gaming fun, providing significant revenue opportunities for our customers.
How is mobile technology changing the gaming experience? Is this a growth area for the industry?
There will continue to be significant growth in mobile gaming as devices evolve to allow for richer and more rewarding user experiences. IGT's interactive business offers a well-rounded interactive gaming portfolio of slots, poker, sports betting, table games and bingo, and it is the fastest-growing part of our business. With our recent acquisition of Entraction, IGT has expanded its content with online poker offerings, allowing our customers to capitalize on the mass popularity of the game. In addition, IGT continues to commit significant R&D investments to enable our customers to extend casino gaming experiences beyond the casino floor and into the online and mobile gaming sphere.
Is server-based gaming taking hold? How is it changing the industry, and what are the challenges and opportunities of implementing server-based gaming systems on the casino floor?
IGT's sbX server-based product has significant momentum, with over 50 installations in 10 countries and a significant pipeline of opportunities. With a mix of worldwide resorts, regional operations and local casino customers, sbX has demonstrated its flexibility and viability in diverse market environments. In the competitive gaming market, our customers are looking for ways to differentiate themselves from the competition and offer unique gaming experiences. This is what sbX promises -- uncompromised experiences plus remarkable operational efficiencies.
What are the most popular types/themes of electronic games, and how has that changed over the years?
As the global leader in creating entertaining games that players love, IGT has advanced casino gaming technology incredibly over the years. Starting with simple 17-inch CRT monitors, to today's 23-inch HD LCD screens, 103-inch big-screen community games and amazing 3D graphics.
A consistent player favorite, since the game launched in 1996, is Wheel of Fortune. With more than us$ 2.5 billion in jackpots awarded, no other casino game has paid out more in total jackpots year after year. Recently, IGT has brought to market several iconic pop-culture theme-based games like Sex And The City, Ghostbusters and The Hangover. At G2E 2011, IGT will introduce a wide variety of thrilling titles to join our ever-successful growing family of amazing games.
What are the technological innovations that will most impact the gaming floor during the next 10 to 20 years?
IGT has been, and continues to be, a leading innovator providing our customers with new exciting games and technologies that directly drive their bottom line. Through our in-depth knowledge of players and transformational market trends, we are designing the leading entertainment games for today and the player of the future.
In the coming years, key slot trends will include more entertainment value, more depth of bonuses and more interactive features between the player and the machine. Unique interactive gaming experiences from our Master Series portfolio, like IGT's new Reel Edge slots with skill-based joy stick bonuses and the new Big Buck Hunter Pro, featuring state-of-the-art graphics and innovative mechanical gun hardware, offer unmatched gaming experiences for the next generation of gaming. Our investments in interactive gaming will push the envelope in providing stellar experiences in online poker, sports betting, table games and bingo. Floorwide applications to drive game play, marketing opportunities and operational efficiency via our Systems products will be very exciting for both operators and players.
Our future plans will be focused on engaging the next generation of gamblers, extending our customers to online and mobile gaming where legal, and bringing new business models to gaming that enable our customers to be even more competitive.