Betfair uses OpenBet’s B2B back-end platform

The addition of Betfair to OpenBet’s growing roster of mobile sportsbook customers, which includes Paddy Power, William Hill, Ladbrokes, Sky Bet and Centrebet, is further testament to OpenBet and its high quality of service.

OpenBet enables operators to choose their preferred mobile partner and seamlessly integrate a bespoke front-end / back-end solution to deliver a powerful mobile experience to the end user.

OpenBet’s back-end B2B platform with its one wallet solution gives a single view of each customer and their betting activity through their preferred channel. This functionality gives operators the ability to manage liabilities more effectively, target marketing and promotional activity in mobile gaming and ensure jurisdictional obligations are upheld.

David Loveday, CEO of OpenBet, comments; “The advent of more sophisticated mobile internet devices is a very important development for our customers and we embrace this progression to yet another channel. We are constantly working in close collaboration with our customers, ensuring that we are flexible and open to new ideas that push the boundaries of what we can offer from our market-leading platform.”

Richard Hewitt, Head of Mobile Product at Betfair, added; “We look forward to further developing a good working relationship with OpenBet. Betfair pioneered betting on mobile devices and, as the channel becomes more sophisticated, we are confident we have an engaging and user-friendly offering that will appeal to our players.”